Grow Female Participation
Bollyfit45™, our women-focused group fitness programme, is designed to help organisations attract, engage and retain more women, particularly those whom traditional fitness offerings don't always reach.
More Women. More Energy. More Possibility.
Bollyfit45™, designed for women, adapted for communities. Bollyfit45™ is a vibrant, women-focused group fitness programme designed to help leisure operators attract more women by creating fitness experiences they genuinely enjoy and want to return to.
More Women Through Your Doors
Many organisations want to grow female participation but find that traditional group fitness doesn't engage every woman.
We specialise in engaging women who are often underrepresented in physical activity, including South Asian women, Black and ethnically diverse women, Muslim women seeking women-only environments, women returning to exercise after a long break, women experiencing social isolation, and women living with or at risk of long-term health conditions. While our programmes are open to all women, our approach has been intentionally designed to reduce cultural, social and confidence-related barriers to participation.
Developed over more than 12 years of real-world delivery, Bollyfit45™ combines high-energy movement, uplifting music, and a welcoming atmosphere to create an experience where women feel confident, connected, and motivated to keep moving.
Why Bollyfit45™?
Women don't return because of fitness alone. They return because of how the experience makes them feel.
Bollyfit45™ has been intentionally designed to create an environment where women feel:
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Welcome
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Energised
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Confident
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Connected
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Inspired to return
By combining movement, community, and positive coaching, Bollyfit45™ creates an experience that helps more women make fitness part of their lives.
A Stronger Group Fitness Offer
Bollyfit45™ helps organisations;
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Attract more women
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Broaden participation
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Reach diverse communities
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Enhance their group fitness timetable
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Deliver a vibrant member experience
Designed Around Women. Adapted for Communities. Every community is different. That’s why Bollyfit45™ is designed to be culturally responsive.
We recognise that culture, music, language, faith, life experiences and community all influence how women connect with physical activity. Our music, communication style and delivery are thoughtfully adapted to reflect the cultures, preferences and lived experiences of the women and communities we serve, helping create an immediate sense of familiarity, trust and enjoyment.
Rather than expecting women to adapt to fitness, we adapt the fitness experience to the women and communities we serve. We don’t believe women should have to fit into a programme. We believe programmes should be designed to connect with women.
